Green economy, green subjectivity? A sociological approach

Abstract

We live in a society deeply influenced by the logic of the post-fordism capitalism, in our ways of doing and societal articulation. Risk and uncertainty are dominant in this logic. All the responsibility, related with our social position and reality, is in the shoulders of the individual. The ecologist discourse, that was antagonist to the capital logic in its origins, has been colonized by more flexible ways of proceed, in the form of the green economy. We elaborated a case study in the metropolitan area of Barcelona with interviews and documental-visual social research. We ask ourselves, what are the principal reasons that has allowed the success of the green economy, inquiring in the processes that hide behind. Comparing with other transformative approaches, we pretend to know what are the principal social consequences of its practice and who is it for. We have placed it in the point that biopolitical management of society and the reproduction of social inequalities inside capitalism find each other. To end we insist in its non transformative character, remarking its lack of coherence between Ecological Modernization Theroy and concrete practice.